Want to be World Class? Start with Culture.

Want to be World Class? Start with Culture.

Southwest Airlines has been on Fortune's most admired list for 24 consecutive years. For much of that time, Ginger Hardage was Senior VP of Culture and Communications establishing and sustaining Southwest’s legendary culture around three key values. Her team of 150 people were responsible for Southwest’s internal and external branding, which included public relations, social media, emergency response, charitable giving and cultural activities.