New Video Work: Sumitomo Values Case Study

How do you take a complex global business and simplify it to communicate its pure essence? This was the problem facing Sumitomo Corporation of Americas when they needed to distill their history and values into a 2-minute corporate brand video.

Zuckerberg’s On-Camera Crash Course

Zuckerberg’s On-Camera Crash Course

After Mark Zuckerberg’s two-day hearing on Capitol Hill, Facebook shares jumped more than 5 percent--over $4 BILLION.

What happened prior to the hearings?

“Facebook hired a team from the law firm WilmerHale as well as outside consultants to coach Zuckerberg on questions, and on how to pace his answers and react if interrupted.

Big Data and Ethics

Big Data and Ethics

Last week I had the opportunity to attend the Big Data and Ethics conference, a half-day program featuring four expert speakers and a Q&A/panel discussion sponsored by Corporate Communications International held at the Zicklin School of Business at Baruch College.