Webinar: Using Video to Drive High-Performance Culture

Webinar: Using Video to Drive High-Performance Culture

More than ever, business leaders must connect honestly to their tribes to energize, persuade, inspire, teach, provoke, stimulate, motivate and mobilize. After years of working with the world’s largest companies and their executive leaders, we’ve synthesized these ‘7 Tribal Laws for Building Trust’ to help you tell your story with the sincerity and passion it takes to establish trust. We know these laws will help you establish the foundation of a successful, candid and effective executive communications program.

7 Tribal Laws for Building Trust through CEO and Executive Messages

7 Tribal Laws for Building Trust through CEO and Executive Messages

More than ever, business leaders must connect honestly to their tribes to energize, persuade, inspire, teach, provoke, stimulate, motivate and mobilize. After years of working with the world’s largest companies and their executive leaders, we’ve synthesized these ‘7 Tribal Laws for Building Trust’ to help you tell your story with the sincerity and passion it takes to establish trust. We know these laws will help you establish the foundation of a successful, candid and effective executive communications program.

12 Ways to Use Video For Higher Education

12 Ways to Use Video For Higher Education

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Networking giant Cisco says that videos will account for 84% of Internet traffic in the United States by 2018. Colleges have to do video well, and college presidents, deans, and provosts are scrambling to address video needs.

4 Secrets to Making Great Films for Higher Education

4 Secrets to Making Great Films for Higher Education

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As a higher education marketer, development or admissions officer, you probably didn't set out to follow in Steven Spielberg's footsteps but increasingly, higher ed communicators have become filmmakers.

At one time, you produced videos every few years – a signature film for admissions or a campaign launch.

7 Casting Tips To Improve College Videos

7 Casting Tips To Improve College Videos

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…or, what to do without young Matt Damons and Jodie Fosters
Not surprisingly, the cast of your admissions or campaign fundraising video is the single most important element in the communication. Why? The connection a donor or prospective student feels towards your school is an emotional one.