Breakfast of Champions

Breakfast of Champions

A good strategy is nothing without a good culture. Companies that maintain a culture of diminishing people, putting them down, institutionalizing sexism or harassment, or protecting abusers, are always going to go down in flames if they do not change. I don’t care how good your strategy is, if your culture isn’t right it will get you every time.

Résumé Values vs. Eulogy Values.

Résumé Values vs. Eulogy Values.

This concept comes from David Brooks's book, The Road to Character. If you’re like me, perhaps you contemplate your career in terms of “résumé values”-- thinking of my client list, the awards I’ve won, the experience of running a production agency for over 30 years.

Leadership in Focus is #17 on Success Magazine’s Best Books of 2017 List

Leadership in Focus is #17 on Success Magazine’s Best Books of 2017 List

Success Magazine ranked 72 of 2017's Best Books to Make You Successful with Tribe CEO/Creative Director Vern Oakley's book Leadership in Focus coming in at #17. It's in good company, too; some of our favorites on the list include Unplug by Suze Yalof Schwartz with Debra Goldstein, Radical Candor by Kim Scott, Boss Bitch by Nicole Lapin, and Eyes Wide Open by Isaac Lidsky.

Wartime CEO vs. Peacetime CEO

Wartime CEO vs. Peacetime CEO

What's the difference between a Wartime CEO and a Peacetime CEO?

This is a concept that I learned from Ben Horowitz’s great book, The Hard Thing About Hard Things.

It’s difficult to be in charge, we know this, but even more so when you realize that it’s the context that dictates the skills required.

4 Secrets to Making Great Films for Higher Education

4 Secrets to Making Great Films for Higher Education

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As a higher education marketer, development or admissions officer, you probably didn't set out to follow in Steven Spielberg's footsteps but increasingly, higher ed communicators have become filmmakers.

At one time, you produced videos every few years – a signature film for admissions or a campaign launch.

Bulletproof Entrepreneur on How to Use Video to Grow Your Business

Bulletproof Entrepreneur on How to Use Video to Grow Your Business

Tribe CEO Vern Oakley was recently featured on the Bulletproof entrepreneur podcast with Chi Odogwu.

Transcript follows:

If you're ready to take your destiny into your own hands, you've come to the right place. This is the bulletproof entrepreneur, featuring interviews with the most exciting and amazing entrepreneur .... Here's your host Chi Odogwu.

Teleprompter 101

Teleprompter 101

The following post was adapted from Vern Oakley's book Leadership in Focus.

Teleprompters are a mixed blessing. Technically, they’re meant to help on-camera performances by allowing the speaker to read from a prepared script. Using monitors and one-way mirrors, teleprompters display the text on an eye line so the speaker can keep his or head up rather than looking down at a written page.

Vern Oakley on Business Insanity Talk Radio

Vern Oakley on Business Insanity Talk Radio

Vern Oakley was recently featured on Barry Moltz's Business Insanity Talk Radio on WIND AM. The discussion includes:

The power of video to impact company culture, the bottom line and the legacy of a leader.
How to harness the power of video in your organization.

The Creative Constant in Film and Video

The Creative Constant in Film and Video

Let’s talk about constants. The most famous mathematical constant is the speed of light: the universal speed limit. It may not be rocket science, but the time it takes to solve creative problems can also be considered a constant. In filmmaking, you can’t break this limit—at least not until someone finally invents the warp drive.