Want to be World Class? Start with Culture.

Want to be World Class? Start with Culture.

Southwest Airlines has been on Fortune's most admired list for 24 consecutive years. For much of that time, Ginger Hardage was Senior VP of Culture and Communications establishing and sustaining Southwest’s legendary culture around three key values. Her team of 150 people were responsible for Southwest’s internal and external branding, which included public relations, social media, emergency response, charitable giving and cultural activities.

New Video Work: Sumitomo Values Case Study

How do you take a complex global business and simplify it to communicate its pure essence? This was the problem facing Sumitomo Corporation of Americas when they needed to distill their history and values into a 2-minute corporate brand video.

CEO/C-Suite On-Camera Videos: Free Chapter from the book Leadership in Focus

CEO/C-Suite On-Camera Videos: Free Chapter from the book Leadership in Focus

The following is a chapter from Tribe CEO Vern Oakley's recent book, Leadership in Focus: Bringing Out Your Best on Camera. It makes the case for leaders to attempt to show their true authentic selves on video (as opposed to what they think others want to see). This excerpt also recounts the story of the King's Speech, about King George VI.

Speak from Your Heart: Connect with Millions—Key Ideas

Forget what you think a leader should look like on camera.