New Video Work: Sumitomo Values Case Study

How do you take a complex global business and simplify it to communicate its pure essence? This was the problem facing Sumitomo Corporation of Americas when they needed to distill their history and values into a 2-minute corporate brand video.

CEO/C-Suite On-Camera Videos: Free Chapter from the book Leadership in Focus

CEO/C-Suite On-Camera Videos: Free Chapter from the book Leadership in Focus

The following is a chapter from Tribe CEO Vern Oakley's recent book, Leadership in Focus: Bringing Out Your Best on Camera. It makes the case for leaders to attempt to show their true authentic selves on video (as opposed to what they think others want to see). This excerpt also recounts the story of the King's Speech, about King George VI.

Speak from Your Heart: Connect with Millions—Key Ideas

Forget what you think a leader should look like on camera.

Zuckerberg’s On-Camera Crash Course

Zuckerberg’s On-Camera Crash Course

After Mark Zuckerberg’s two-day hearing on Capitol Hill, Facebook shares jumped more than 5 percent--over $4 BILLION.

What happened prior to the hearings?

“Facebook hired a team from the law firm WilmerHale as well as outside consultants to coach Zuckerberg on questions, and on how to pace his answers and react if interrupted.