Tyco

"Protecting the Magna Carta"

Tyco Challenge:

To humanize Tyco and the work it does, helping it more deeply and meaningfully connect to current constituents and beyond.

Tribe Solution:

Tribe’s Solution: Tribe crafted the story of a lesser known business vertical within Tyco and its involvement with the 800th anniversary of the Magna Carta. The film dramatizes the logistics and manpower required to protect both the document and the visitor experience. Additionally, Tribe created a graphic signature with original music to underscore the tagline “Safer. Smarter. Tyco.” to be used across a series of films highlighting other Tyco verticals.

Credits

Creative Director: Vern Oakley
Executive Producer: Barbara Hennessy
Producer: Alexandra Beni
Director/Writer: Steve Eder
DP: Mike Costelloe
Editor: Mark Block
Aerial Footage: Extreme Facilities
Original Music: Len Miller
Production Services: Robert James (IQ)

Awards

2013- Platinum Best of Show – Aurora Awards

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