Working closely with our agency Jack Morton we developed a creative solution to introduce the new brand campaign to all Verizon employees. Launched on a single day this internet commercial accompanied by a communication from the top management announced the unified new look for all television, internet, print, web, advertising campaigns. It got everyone on the same page at the same time on the same day. The result: a new look, a new feel, a new energy.

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Video Transcript: One Look

On Screen:
Look
at Verizon before
(with graphics and animation)

On Screen:
Now we have
One message
One voice
One look
(with graphics and animation)

On Screen:
Big risks.
Big thinking.
Big goals.
Big wins.
Exactly what part of your business is small?
(with graphics and animation)

On Screen:
Your security just got a whole lot stronger.

On Screen:
Buy any. Get 3 free!

On Screen:
A deal to flip for.

On Screen:
Now get double the Verizon network for one great price.

On Screen:
All of us

On Screen:
Verizon
Verizon wireless
Verison business

On Screen:
It’s the network

On Screen:
Look out for more brand news!

End.