Our film helped build the brand by positioning IMS as the go to company for the kind of information that moves beyond simple understanding to attain the level of insight. Originally produced for an American meeting, the film ultimately helped both employees and customers understand that new tagline of "Intelligence Applied."

Click here for an article about the power of media in corporate communications.

Video Transcript: Ask IMS

Voiceover: Our clients come to us with a broad range of important questions. They ask us for information, so, no matter who our clients are, where they are, or what they’re bringing to market, we want them to always add one more question to their list: what does IMS think?

Clients' voices: Who’s the best partner? What do we invest in? Will our ROI goals be met? How do we keep growing when our market keeps shrinking?

Voiceover: Ask IMS.

Clients' voices: Where do we send our sales force now that we have fewer to send? How do we open up new markets? How do we succeed in the oncology market? The long-term care market? The Brazilian market? The Medicare market? The over the counter market?

Voiceover: Ask IMS.

Male client voice: Are we far enough along with the right drug in the right class at the right time for the right patients in the right market?

Female client voice: And are the other guys farther along than we are?

Male client voice: Are we losing share?

Female client voice: Are we gaining momentum?

Male client voice: Are we getting the best guidance..

Female client voice: From the smartest people?

Male client voice: Do we know what IMS thinks?