Tribe helped Lucent rebrand itself, as it moved from selling "boxes" to selling services. We showed the people behind the services and portrayed the technical brilliance of Bell Labs. We captured real case histories, real people, real cost saving, and great technologies - all in simple but powerful words and images. The video was shown at Cebit, a premier trade show in Germany and later played on the Internet and on the Lucent sales force's lap tops.

Click here for an article about the power of media in corporate communications.

Video Transcript: Lucent Real People

On Screen:
“Do you do services?”

On Screen:
The word ‘Yes’ appears with an empty box. A check mark fills in the box.

On Screen:
10,000 experts (with graphics)

On Screen:
On 5 continents (with graphics)

On Screen:
With Lucent Bell Labs

On Screen:
“How?”

Man:
The carrier reached the capacity of the existing network. Ok

Card:
Steve Zlatos
Lucent Worldwide Services

Steve Zlatos:
They had over 650.000 VC’s. A virtual circuit. Everything started to slow down. Slower service times, slower turn up times, slower provisioning times

On Screen:
Optimize(with graphics)

On Screen:
And(with graphics)

On Screen:
Evolve(with graphics)

On Screen:
Your(with graphics)

On Screen:
Current Network(with graphics)

Steve Zlatos:
They said Steve…LWS

On Screen:
Lucent Worldwide Services

Steve Zlatos:
Can you figure it out?

Woman:
The problem that we were trying to solve was the ability…

Card:
Karen Stone
Lucent Worldwide Services

Karen Stone:
…to provide the customer with as real-time information as possible about what they had in their network.

Man:
Service providers are looking at what you can do…

Card:
Christopher Hollins
Lucent Worldwide Services

Christopher Hollins:
…to help them make all this equipment that they have purchased more efficient as well as build their businesses going forward.

Man:
Every day I arise to make networks more reliable and more secure

Man 2:
That’s cool

Card:
Lucent Technologies
Bell Labs Innovations

End.