The event launching Princeton’s $1.8 billion fundraising campaign needed a video that would get the crowd to its feet. Princeton’s JT Miller eschewed the usual approach. Together with JT, we fashioned a four-minute video with a brief yet compelling history section. This introduction was followed by students speaking from the heart about their aspirations, which ushered in the campaign theme - ASPIRE. The video features striking graphics and original music that weaves Princeton’s greatest hits into the score.