Fundraising Video to raise $400 Million? Done.

In 2004, NYU Law School asked us to produce a fundraising film for their Where We Stand campaign. The goal: 400 million dollars. The result: ✓+. The 400 Million mark was reached several months before the 5 year deadline.  500 donors and contributors were invited to a celebratory gala at the New York Public Library. Which happens to be the same venue where our fundraising film showed five years ago. Our fundraising film demonstrated to alumni and other donors how their contributions would advance the Law School, making it one of the top in the nation. Nothing like a little pride to pull heartstrings. And purse strings!

Jon and I were there too. The Thank You film they were asked to produce was screened as the centerpiece of the event. (see video clip below). It was received as warmly as our initial fundraising film. In collaboration with the NYU Law School, we are working on adapting the footage to create new pieces for the web. And add to the collection of over 30 web pieces we have already produced for this institution.

The funds raised through the campaign have helped push NYU Law School into a new realm of excellence. The funds have financed the creation of new student scholarships, the hiring of 32 new faculty, the support of existing programs and the creation of new ones. A building was bought and renovated, another one is being built from scratch. We’re very proud of having contributed to this effort. Our Thank You film showcases the experience of four students who have benefitted from these changes, as well as faculty expressing gratitude.

Where We Stand- Campaign for NYU School of Law: Thank You!

The full video is on the NYU Law School youtube channel:

http://www.youtube.com/watch?v=hWVDmBBM-t4&feature=related

Credits:
A film by  . . . . . . . . . . . . . . . . . . . . . . .  Jon Huberth, Vern Oakley
Producer  . . . . . . . . . . . . . . . . . . . . . . . . . . . .   Genevieve Castelino
Production associate  . . . . . . . . . . . . . . . . . . . . . . . . .  Chris Sisson
Director of photography  . . . . . . . . . . . . . . . . . . . . . .  Craig Braden
Sound  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   Tom Bergin
Gaffers  . . . . . . . . . . . . . . . . . . . . . . . . .    Curt Jentsh, Steve Becker
Editor   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   Ray Quaranto
Graphic designer   . . . . . . . . . . . . . . . . . . . . . .  Michael Millspaugh

For NYU Law School:
Jeannie Forrest
Associate Dean of Development & Alumni Relations
Elyse Mall Klayman
Senior Director of Communications
Pamela Kruger
Writer
Nick Vagelatos
Campaign Manager
David Niedenthal
Director of Creative Services
Elizabeth Rohlfing
Executive Director, Office of the Dean
Kara Van Woerden
Graphic Designer