Networking giant Cisco says that videos will account for 84% of Internet traffic in the United States by 2018. Colleges have to do video well, and college presidents, deans, and provosts are scrambling to address video needs.
We believe there are 12 key ways you can leverage the power of film by asking the right questions. At Tribe, we don’t begin with the video; we begin with the problem and what communication strategies will solve that problem. We’re not just expert filmmakers—we’re communications specialists.
We start from a strategic point of view, understanding that your institution has a voice and a plan. Together, we need to choose the right tone that will both resonate with your target audience and address a very specific problem.
We recommend reading 4 Secrets to Making Great Films for Higher Education, our primer on making great films. In it we discuss the importance of creating an emotional connection with your audience and setting the stage for a conversation about big ideas. At Tribe, we’re here to help you ask the right questions before making a video, so you can leverage all that’s unique about your institution’s DNA to maximize the power of the medium.
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