There is no greater indication of the importance of video than its ever-growing ubiquity. Not only that, study after study indicates that video equals audience engagement. Video travels fast; it's very shareable.
Leaders need to be on camera to connect with people. It's no longer a nice-to-have. The Internet started as textual medium, now it's about moving pictures.
Here are 10 statistics that show the overwhelming ubiquity and engagement power of video:
It would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month in 2020. (Cisco)
Almost 5 billion videos are watched on Youtube every single day. (YouTube)
300 hours of video are uploaded to YouTube every minute. (YouTube)
More video content is uploaded in 30 days than the three major US television networks combined have created in 30 years. (LinkedIn Pulse)
By 2017, video will account for 69% of all consumer internet traffic. (Cisco)
Online video viewing accounts for 50% of all mobile traffic. (Hubspot)
900 million hours of video are watched on YouTube each month. (YouTube)
Businesses using video grow revenue 49% faster year-over-year than organizations without video. (Adelie Studios)
Video posts on Facebook average 62% more engagement than photos. (Hubspot)
92% of mobile video consumers share videos with others. (Invodo)