4 Secrets to Making Great Videos for Higher Education

4 Secrets to Making Great Videos for Higher Education

As a higher education marketer, development or admissions officer, you probably didn't set out to follow in Steven Spielberg's footsteps but increasingly, higher ed communicators have become filmmakers.

At one time, you produced videos every few years – a signature video for admissions or a campaign launch. But videos today are an essential tool – from short “snackable” videos pushed out via email or social media, to longer features shown at campus and regional events, to videos of all lengths published online and available on demand.

Partners at Tribe Pictures, Vern Oakley and Jon Huberth have been making films and videos for higher education clients as well as other nonprofit and corporate clients for over three decades. They bring feature filmmaking and theatre backgrounds to admissions, branding and campaign videos for a variety of higher ed institutions from Amherst and Princeton, to the University of Vermont and NYU School of Law. As schools rely more heavily on video to communicate their brands and missions, many have turned to Vern and Jon for insider filmmaking expertise. Here, the pair shares some of their best advice on how to make better, more meaningful videos for your institution.

Leave a comment!

All fields marked with an asterisk* are required.