How do you take a complex global business and simplify it to communicate its pure essence? This was the problem facing Sumitomo Corporation of Americas when they needed to distill their history and values into a 2-minute corporate brand video.
Case Study: Sumitomo Values
Sumitomo is a 400 year old Japanese keiretsu or holding company that consists of 947 individual companies. Sumitomo Corporation of Americas is its Western Hemisphere counterpart. Sumitomo is a vast and multifaceted organization, but it also has a strong set of values and a consistent point of view. Our challenge was to help stakeholders gain a quick understanding and also feel a sense of pride in what Sumitomo Corporation of Americas is all about.
The Result: After the video launched internally the corporate communications department received feedback signaling a successful launch. The video can be used in all types of situations, from recruiting fairs to leadership meetings to sales scenarios, as an introduction to the company. It also inspired a video series highlighting Sumitomo’s unique company culture, with each video showcasing projects that exemplify the Sumitomo values.
If you’re interested in hearing about other corporate branding and communication challenges we’ve solved using video, and would like to see a lot more creative corporate video examples that we can’t show you here, schedule a free private screening with our team: