One of the beauties of video is its longevity and widespread accessibility. The video you create today will be viewed for years to come, whether you like it or not. At the end of your career, some future filmmaker is going to pull clips from your old videos for your retirement party. So when planning your video, consider the long-term impact of your story.
Mr. Rogers’ Neighborhood has become on of the most beloved children’s shows of all time thanks to the legacy Fred Rogers created on screen. His lifelong friendship with viewers lingers past its finale. Even America’s best loved actor Tom Hanks was chosen to portray Fred Rogers in the 2019 film A Beautiful Day in the Neighborhood. But Mr. Rogers was also a pioneer of racial integration in American pop culture. Francois Clemmons’ character Officer Clemmons was one of the first recurring Black characters on a children’s show. In the video below, Clemmons recalls the incredible consciousness with which Mr. Rogers created his episodes. He understood that he was making history beyond a kids’ TV show.
When a company commissions a production company to create their videos, they are building their custom library. It’s in your best and financial interest to consider the way your video today will shape your company’s story in the future. The best legacy your video can leave is what your company stands for: its goals and aspirations, the communities it benefits, the people it educates, and the journey it takes your employees, investors, and clients on. Street artist Banksy believes, “Film is incredibly democratic and accessible. It is probably the best option if you actually want to change the world.”