Babies can’t learn to walk without stumbling and falling. But their parents always pick them back up to try again. This is exactly how leaders and directors work together to create great videos built on a strong foundation of trust.
Imperfections Make Us Human
The camera gives off a deceiving air of professionalism. The production crew works hard to make you look great and sound great. But a great performance doesn’t mean polished perfection. Many leaders place too much importance on a video and become nervous. Your tribe just wants to get to know the elusive figure at the top. And the reality is, flaws and mistakes can be endearing and make us feel more human. In person, you don’t sound like an automated robot reading perfectly from a script, so you shouldn’t on camera, either.
The pharmaceutical executives we interviewed in this video for Quest Diagnostics aren’t on-camera professionals. But their performances had us fooled.
Practice Makes Perfect
Remember that being authentic on camera is a journey, and one that you can improve with each video afterward. Over the years, I’ve watched CEOs who had never been on camera before grow into confident video presentation experts. Don’t assume you will do everything perfectly on the first try. Discover what makes you fall down so the each time you step in front of the camera, it’s greater than the last.
Remotely Lead Your Team with Confidence
Remote communications will continue to be important to the modern corporate workflow. You can use video to routinely connect with your company, whether they’re still working from home or you communicate with offices around the world. It can be a great opportunity to practice staying up after you’ve stumbled. And in no time, you’ll forget you ever fell at all.