How the Best Brand Videos Make an Emotional Impact

May 18th, 2020 Tribe Pictures

Video has become such a staple of our lives that it’s tempting to lump all the different kinds of video together in one big, messy category.  But that’s not entirely accurate.  I personally think of informational corporate video content very differently than I think about videos that are intended to make an emotional connection with […]

Arthur Page: Recognizing Your Best Brand Video Ambassadors

February 3rd, 2020 Tribe Pictures

Ever heard of Arthur W. Page? Probably not. For almost two decades – from 1927 to 1946 – he was VP of Public Relations for the American Telephone & Telegraph Company. Today, he’s considered the dean of public relations and corporate communications. Page wrote about his field before it was even recognized as one, and […]

Should Virtual Reality Be Part Of Your Corporate Video Strategy?

January 13th, 2020 Tribe Pictures

A few years ago, when I received my cardboard virtual reality glasses from Google. I downloaded the app, along with some movies, and put my phone into the viewer to experience a couple of videos. Afterwards I felt a little cyber-sick and thought of the French audience’s reaction to one of the first motion pictures. […]

4 Secrets to Making Great Brand Films for Higher Education

January 6th, 2020 Tribe Pictures

As a higher education marketer, development or admissions officer, you probably didn’t set out to follow in Steven Spielberg’s footsteps but increasingly, higher ed communicators have become filmmakers. At one time, you produced videos every few years – a signature video for admissions or a campaign launch. But videos today are an essential tool – […]

7 Casting Tips To Improve College Videos

December 30th, 2019 Tribe Pictures

Not surprisingly, the cast of your admissions or campaign fundraising video is the single most important element in the communication. Why? The connection a donor or prospective student feels towards your school is an emotional one.