In Vern Oakley’s book Leadership in Focus he devoted an entire chapter to one video that was developed by Microsoft’s Chief Storyteller Steve Clayton. In this interview they discuss the story behind the story of introducing their CEO to the world using video.
Video has become such a staple of our lives that it’s tempting to lump all the different kinds of video together in one big, messy category. But that’s not entirely accurate. I personally think of informational corporate video content very differently than I think about videos that are intended to make an emotional connection with […]
Let me tell you a secret: You don’t really need a video. You need a solution to a communications problem. For over three decades we’ve been crafting corporate video content for the world’s largest companies and executive leaders. When these leaders ask us for a video, we don’t operate in a silo—we work alongside our […]
In Global 1000 companies, an unexpected event occasionally triggers a critical need for video communication: a PR crisis, a time-crunched acquisition or merger, or an emergency that, if not addressed, will create a mudslide–costing a company millions or billions of dollars. For a video production agency, or any consultative partner, how we react when a […]
Ever heard of Arthur W. Page? Probably not. For almost two decades – from 1927 to 1946 – he was VP of Public Relations for the American Telephone & Telegraph Company. Today, he’s considered the dean of public relations and corporate communications. Page wrote about his field before it was even recognized as one, and […]
A few years ago, when I received my cardboard virtual reality glasses from Google. I downloaded the app, along with some movies, and put my phone into the viewer to experience a couple of videos. Afterwards I felt a little cyber-sick and thought of the French audience’s reaction to one of the first motion pictures. […]
As a higher education marketer, development or admissions officer, you probably didn’t set out to follow in Steven Spielberg’s footsteps but increasingly, higher ed communicators have become filmmakers. At one time, you produced videos every few years – a signature video for admissions or a campaign launch. But videos today are an essential tool – […]
Networking giant Cisco says that videos will account for 84% of Internet traffic in the United States by 2018. Colleges have to do video well, and college presidents, deans, and provosts are scrambling to address video needs.
Not surprisingly, the cast of your admissions or campaign fundraising video is the single most important element in the communication. Why? The connection a donor or prospective student feels towards your school is an emotional one.