One big change over the last five years is that now colleges and universities have their own sophisticated in-house video teams. Since video is in-demand on social media platforms and in communications, most colleges (and corporations, for that matter) have broad internal capabilities to address the various video projects that arise.
Artificial Intelligence Music Composer for Video: An Interview with Drew Silverstein from Amper Music
Tribe recently tried out a new Artificial Intelligence composer, Amper Music, to create music for a video project. I think it's safe to say we had fairly low expectations, but were really impressed by the results.
We’re always thinking about how to create a human connection in our work.
Tribe CEO/Creative Director Vern Oakley recently appeared on the Brainfluence Podcast with Roger Dooley.
You can listen or download the podcast here or find it on iTunes.
Discussed in the episode:
How video is beginning to surpass written content online.
Tribe has entered into an exciting new joint venture with the NYC agency Hiker to offer Personalized Video for our clients.
What is Personalized Video?
Imagine sending out thousands or millions of videos, each completely customized for an audience of one.
Video can be an excellent tool for corporate training, and the benefits go far beyond distributing information. If done well, video is the best communication medium outside of an in-person meeting to actually stir people to action. Many companies use video for training without realizing all it can accomplish.
BASF is the largest chemical company in the world. Although BASF consistently ranks in "Best Places to Work" lists, perception and awareness as a workplace of choice has not always matched the company’s recruiting ambitions.
The following is a chapter from Tribe CEO Vern Oakley's recent book, Leadership in Focus: Bringing Out Your Best on Camera. It makes the case for leaders to attempt to show their true authentic selves on video (as opposed to what they think others want to see). This excerpt also recounts the story of the King's Speech, about King George VI.
Speak from Your Heart: Connect with Millions—Key Ideas
Forget what you think a leader should look like on camera.
Part 3: Can I Shoot this on My iPhone?
This is the question we get more and more frequently. Since smartphones are ubiquitous, we are all carrying around the tools to shoot and edit video in our pockets. So can you shoot it yourself?
The answer is: MAYBE.
We recently ran into this question with one of our clients, a global Consumer Package Goods company.
Part 2: What does an effective video strategy look like?
Video is the best way to seed high-performance culture quickly. Video can communicate complex messages and create emotion simultaneously so the viewer can receive the required information and also feel compelled to action.
Part 1: What is culture and why is it crucial for business success?
What’s on the CEO’s mind? Let’s simplify it. Think about this as a pie chart; the CEO is responsible for three things: 1) the vision, the mission, and strategy (or another way this is expressed is the “why” or the “purpose”); 2) operational excellence and; 3) culture.