Video can be an excellent tool for corporate training, and the benefits go far beyond distributing information. If done well, video is the best communication medium outside of an in-person meeting to actually stir people to action. Many companies use video for training without realizing all it can accomplish.
BASF is the largest chemical company in the world. Although BASF consistently ranks in "Best Places to Work" lists, perception and awareness as a workplace of choice has not always matched the company’s recruiting ambitions.
The following is a chapter from Tribe CEO Vern Oakley's recent book, Leadership in Focus: Bringing Out Your Best on Camera. It makes the case for leaders to attempt to show their true authentic selves on video (as opposed to what they think others want to see). This excerpt also recounts the story of the King's Speech, about King George VI.
Speak from Your Heart: Connect with Millions—Key Ideas
Forget what you think a leader should look like on camera.
Part 3: Can I Shoot this on My iPhone?
This is the question we get more and more frequently. Since smartphones are ubiquitous, we are all carrying around the tools to shoot and edit video in our pockets. So can you shoot it yourself?
The answer is: MAYBE.
We recently ran into this question with one of our clients, a global Consumer Package Goods company.
Part 2: What does an effective video strategy look like?
Video is the best way to seed high-performance culture quickly. Video can communicate complex messages and create emotion simultaneously so the viewer can receive the required information and also feel compelled to action.
Part 1: What is culture and why is it crucial for business success?
What’s on the CEO’s mind? Let’s simplify it. Think about this as a pie chart; the CEO is responsible for three things: 1) the vision, the mission, and strategy (or another way this is expressed is the “why” or the “purpose”); 2) operational excellence and; 3) culture.
Below is a transcript of Tribe CEO Vern Oakley's interview conducted by Richard Rierson for the Dose of Leadership podcast. Vern discusses his new book Leadership in Focus and other topics. You can listen or download the full podcast here. Thanks again to Richard for the lively conversation!
Dose of Leadership Podcast episode 289. Welcome to another episode of the Dose of Leadership Podcast, the show that brings you inspiring and educational interviews with today's most relevant and motivating leaders.
More than ever, business leaders must connect honestly to their tribes to energize, persuade, inspire, teach, provoke, stimulate, motivate and mobilize. After years of working with the world’s largest companies and their executive leaders, we’ve synthesized these ‘7 Tribal Laws for Building Trust’ to help you tell your story with the sincerity and passion it takes to establish trust. We know these laws will help you establish the foundation of a successful, candid and effective executive communications program.
Video’s power to forge a personal connection with viewers can’t be overstated. The medium offers huge potential to break down the barriers between you and your tribe, especially if you’re in the top rungs of a large organization. When you can’t sit down to lunch with everyone and learn their name, you need to show them your human side in some other way.
This 2-page guide gives you an overview of strategic ways to use video for your organization with examples. Download it here.