My colleagues at Tribe Pictures tease me for my propensity for military analogies. But I know a thing or two about war, especially the war for talent in today’s market, and the arsenal required for victory. In their quest to attract the best and brightest candidates to their firms, our corporate clients ask Tribe to help them win this battle.
The value of any video is found in the results it achieves. Results come from making a video that is born from a comprehensive understanding of your audience and how to communicate with them in the most strategically compelling manner. Once you know your audience, you need to answer the question of what you want them to think/feel/do/buy after they see the video.
Hint: these tips will save you time, money and headaches!
1) The Creative Brief is King
It all begins with a conversation. It’s this conversation that sparks the creative process that leads to compelling content and a successful project.
Vern Oakley, the founder, CEO and Creative Director of Tribe Pictures, shares eight lessons gleaned from running an all-volunteer international association of film producers that can help you better manage global teams or departments.
Do you ever find old work you did and say to yourself, “Wow that was good – I should use that again!” Well here it comes – again – but with more texture and experience.
Several years ago, I was asked to do a workshop for Inc. Magazine on mergers and acquisitions.
Recently, I received my cardboard, virtual reality glasses from the NY Times. I downloaded the app, along with some movies, and put my phone into the viewer to experience a couple of videos. Afterwards I felt a little cyber-sick and thought of the French audience’s reaction to one of the first motion pictures.
Experts in corporate video see immense capability for interactive content addressing training, onboarding, ethics and compliance.
NEW YORK, NY – November 19, 2015 – The situation is laid out for you in stark terms: you’re in an office setting, and you observe a co-worker about to violate one of the company’s most rigid ethics guidelines.
As I meet with corporate leaders and entrepreneurs, I ask all new acquaintances to tell me their stories. This is the best way to get people to open up, because most everyone loves to tell their story or the one behind their empire. I ask for their stories because as a member of the Tribe team, I like thinking in terms of a filmmaker telling a story.
During my recent stay at Tribe Pictures, I was honored to join Michael Chomet in attending the “Experience Japanese Craftwork and the Innovative State of the 8K Ultra High Definition Technology” event at the Residence of Consul General of Japan in New York.
NEW YORK, NY – October 16, 2015 – Tribe’s Senior VP/Creative Director Michael Chomet met with two officials from Japan’s Ministry of Internal Affairs and Communication, Mabito Yoshida, Deputy Director General and Reiko Kondo, Director for Digital Broadcasting Technology.