The Creative Process in Corporate Films

Steady Wins the (business videos) Race

In physics there are mathematical constants. The most famous, of course, is the speed of light: the universal speed limit. It may not be rocket science, but the time it takes to solve creative problems can also be thought of as a constant.

Corporate Video Messaging – Less is More

There’s an old Harry Chapin song called "30,000 Pounds of Bananas" that tells the tale of Eugene Sesky, who died in 1965 when he crashed his delivery truck and spilled thousands of bananas across Scranton’s Route 307.

If there’s one thing I’ve learned in my three decades of producing corporate videos for top companies and universities, it’s that they often see video as a banana truck.

Videos Benefit Both IR Professionals and Investors

Having recently attended the NIRI annual conference, I came away with a much better understanding of how incredibly diverse and demanding the workload is for most Investor Relations teams. Being an IR Executive requires being wired with both left and right-brain talents: it’s commanding facts and figures as much as it is having great communication skills.

The Video Production Process – Part 1

This is the first of three posts that will explain our approach to the video production process. Part One focuses on the elements of pre-production.

When I first got into the TV commercial production industry, one of the producers I learned from told me that the first step of any production is to grab a notebook and start asking questions.

Baruch/CUNY Welcomes Tribe Pictures’ Vern Oakley To Graduate School Faculty

His new course for its Corporate Communication program, “Strategy and Storytelling,” is latest effort to share expertise on corporate video.

NEW YORK, NY – June 22, 2015 – Graduate students in the Corporate Communication program at the Weissman School of Arts and Sciences at Baruch College/CUNY will have the opportunity to learn about the strategic uses of video and graphics from an acknowledged master this fall.

What’s the Right Fit? The Case for a Corporate Video Specialist

There are so many types of companies that offer their clients video production services: branding firms, ad agencies, digital shops, P.R. agencies, design studios and of course video production companies themselves. The options for a client that’s looking to produce a video, whether it’s a brand video, a new employee video, an investor relations piece or a recognition video, can be dizzying.

A Human Business Manifesto

In his online article, Bryan Kramer, a social business strategist, suggests eliminating the B2B and B2C marketing labels in favor of a simpler H2H. Human to human. As someone whose personal and professional mission is to reveal our shared humanity, I applaud this suggestion.

Benefits of Employee Recognition Videos

Culture is integral to a company’s success. Business guru Peter Drucker says it perfectly in his famous quote, “Culture eats strategy for breakfast.” One important element that goes into shaping a company’s culture that also engages employees is a recognition program.