7 Casting Tips To Improve College Videos

Not surprisingly, the cast of your admissions or campaign fundraising video is the single most important element in the communication. Why? The connection a donor or prospective student feels towards your school is an emotional one.

12 Ways to Use Video For Higher Education

Networking giant Cisco says that videos will account for 84% of Internet traffic in the United States by 2018. Colleges have to do video well, and college presidents, deans, and provosts are scrambling to address video needs.

4 Secrets to Making Great Videos for Higher Education

As a higher education marketer, development or admissions officer, you probably didn't set out to follow in Steven Spielberg's footsteps but increasingly, higher ed communicators have become filmmakers.

At one time, you produced videos every few years – a signature video for admissions or a campaign launch.

New Video Work: Sumitomo Values Case Study

How do you take a complex global business and simplify it to communicate its pure essence? This was the problem facing Sumitomo Corporation of Americas when they needed to distill their history and values into a 2-minute corporate brand video.

Putting Your CEO & Executives On Camera: Our Guide to a Great Video

Video is one of the most effective tools for leaders. The best CEO videos are not simply a way to share the latest news; they’re a way to call people to action. Before employees and stakeholders heed your call, they first need to connect with you. Here are 11 tips on how to be authentic on camera or, as we like to say, how to find your groove.