Your Employees are "the First Public" So Talk to Them Like Customers

July 11th, 2018 Vern Oakley

In a recent interview with Ethan McCarty, the CEO of Integral Communications, Tribe CEO Vern Oakley was asked about the link between authenticity, trust, and the bottom-line: I believe the leadership, particularly the CEO, becomes the lightning rod for trust. You only have to think of companies like Wells Fargo or United Airlines or Uber to […]

CEO as Celebrity: Using Video to Harness the Corporate Spotlight

June 27th, 2018 Vern Oakley

In order to help save its reputation, Uber has made its new CEO, Dara Khosrowshahi, the eloquent star of its latest video advertising in a bid to rebuild trust. Uber is certainly not the first organization to employ the strategy of featuring one of their corporate leaders on-camera, and with good reason. The fact is […]

Senior Leaders on Video: How to Draw Out a Better Performance

June 25th, 2018 Vern Oakley

Klaus Schiang-Franck, owner of the film company Citizen Dane, vies for one-on-one time with senior leaders before filming. He often starts a shoot by asking the executive to tell him, without looking at a script, what he or she is going to talk about. Klaus says that when he does this, “You can see that […]

New Video Work: Sumitomo Values Case Study

June 19th, 2018 Vern Oakley

How do you take a complex global business and simplify it to communicate its pure essence? This was the problem facing Sumitomo Corporation of Americas when they needed to distill their history and values into a 2-minute corporate brand video. Case Study: Sumitomo Values Sumitomo is a 400 year old Japanese keiretsu or holding company […]

11 Tips to Translate Executive Messaging into Video Gold

May 15th, 2018 Vern Oakley

Video is one of the most effective tools for leaders. The best CEO videos are not simply a way to share the latest news; they’re a way to call people to action. Before employees and stakeholders heed your call, they first need to connect with you. Here are 11 tips on how to be authentic on camera or, as we like to say, how to find your groove.

Video Exponentially Magnifies Your Ability to Communicate

May 3rd, 2018 Vern Oakley

Warren Buffett’s offer to a class of business students at Columbia University was pretty compelling: “Right now, I would pay $100,000 for 10 percent of the future earnings of any of you, so if you’re interested, see me after class. You can improve your value by 50 percent just by learning communication skills–public speaking. If […]

Zuckerberg’s On-Camera Crash Course

April 16th, 2018 Vern Oakley

After Mark Zuckerberg’s two-day hearing on Capitol Hill, Facebook shares jumped more than 5 percent–over $4 BILLION. What happened prior to the hearings? “Facebook hired a team from the law firm WilmerHale as well as outside consultants to coach Zuckerberg on questions, and on how to pace his answers and react if interrupted…Facebook has also […]

Big Data and Ethics

March 20th, 2018 Vern Oakley

Last week I had the opportunity to attend the Big Data and Ethics conference, a half-day program featuring four expert speakers and a Q&A/panel discussion sponsored by Corporate Communications International held at the Zicklin School of Business at Baruch College. The program was fundamentally to understand what Big Data is, and how it’s being collected […]

Is Your Glass Half-Full?

March 13th, 2018 Vern Oakley

In his excellent book Barking Up the Wrong Tree, Eric Barker contends that pessimists are more often right in their predictions, but optimists are more often more fulfilled and productive in life. Scientific research has come up with a long list of benefits to being optimistic. Practicing optimism and gratitude causes (not just correlates with) an increase in contentment, […]