CEO’s, Celebrities, and Business Video Production

November 25th, 2019 Vern Oakley

In order to help save its reputation, Uber has made its new CEO, Dara Khosrowshahi, the eloquent star of its latest video advertising in a bid to rebuild trust. Uber is certainly not the first organization to employ the strategy of featuring one of their corporate leaders on-camera, and with good reason. The fact is […]

Corporate Video Strategy In A New Era

November 21st, 2019 Vern Oakley

Rapidly changing technology shifts expectations of how we’re all communicated to. In a sense, we’re all millennials. I spoke with David Brancaccio of American Public Media’s Marketplace Morning Report about this concept about this concept and how it impacts everything from recruitment video ideas to what makes the most effective corporate brand videos. Do you […]

The Best CEO Videos Cut Through The Digital Noise

September 30th, 2019 Vern Oakley

There’s so much noise. How do you cut through? How do you get your big ideas heard and then adopted? In this edition of Tribe’s Leadership in Focus Video Series, Tribe’s CEO and creative director, Vern Oakley, was interviewed by David Brancaccio of American Public Media’s Marketplace Morning Report about leading in a digital society. Politicians have […]

Leadership in Focus: Make Your CEO Comfortable Creating A Video Message

September 26th, 2019 Vern Oakley

 Being on camera can be nerve-racking. Your ability to relax into the moment determines how well your humanity shines through. The Sacred Space acts as insulation. As film directors, we’ve learned that the one-on-one relationship with a leader is crucial, as the best CEO videos are made when an executive feels comfortable. → The Leadership in […]

Leadership in Focus: The Best CEO Videos Understand Their Audience

September 23rd, 2019 Vern Oakley

 Where do you start with your communication platform? What’s the first step toward connecting? As a creative director the first crucial step in the creative brief is always recon on the tribe. → The Leadership in Focus Video Series covers multiple topics from the interviews. Be sure to view the rest of the series. Transcript […]

Your Employees are "the First Public" So Talk to Them Like Customers

July 11th, 2018 Vern Oakley

In a recent interview with Ethan McCarty, the CEO of Integral Communications, Tribe CEO Vern Oakley was asked about the link between authenticity, trust, and the bottom-line: I believe the leadership, particularly the CEO, becomes the lightning rod for trust. You only have to think of companies like Wells Fargo or United Airlines or Uber to […]

11 Tips to Translate Executive Messaging into Video Gold

May 15th, 2018 Vern Oakley

Video is one of the most effective tools for leaders. The best CEO videos are not simply a way to share the latest news; they’re a way to call people to action. Before employees and stakeholders heed your call, they first need to connect with you. Here are 11 tips on how to be authentic on camera or, as we like to say, how to find your groove.

Video Exponentially Magnifies Your Ability to Communicate

May 3rd, 2018 Vern Oakley

Warren Buffett’s offer to a class of business students at Columbia University was pretty compelling: “Right now, I would pay $100,000 for 10 percent of the future earnings of any of you, so if you’re interested, see me after class. You can improve your value by 50 percent just by learning communication skills–public speaking. If […]

Zuckerberg’s On-Camera Crash Course

April 16th, 2018 Vern Oakley

After Mark Zuckerberg’s two-day hearing on Capitol Hill, Facebook shares jumped more than 5 percent–over $4 BILLION. What happened prior to the hearings? “Facebook hired a team from the law firm WilmerHale as well as outside consultants to coach Zuckerberg on questions, and on how to pace his answers and react if interrupted…Facebook has also […]