Networking giant Cisco says that videos will account for 84% of Internet traffic in the United States by 2018. Colleges have to do video well, and college presidents, deans, and provosts are scrambling to address video needs.
As a higher education marketer, development or admissions officer, you probably didn't set out to follow in Steven Spielberg's footsteps but increasingly, higher ed communicators have become filmmakers.
At one time, you produced videos every few years – a signature film for admissions or a campaign launch.
In order to help save its reputation, Uber has made its new CEO, Dara Khosrowshahi, the eloquent star of its latest video advertising in a bid to rebuild trust. Uber is certainly not the first organization to employ the strategy of featuring one of their corporate leaders on-camera, and with good reason.
Klaus Schiang-Franck, owner of the film company Citizen Dane, vies for one-on-one time with senior leaders before filming. He often starts a shoot by asking the executive to tell him, without looking at a script, what he or she is going to talk about.
CEOs Who Face Adversity Are More Empathetic & Better On-Camera Leaders – Here’s What We Can Learn From Them
To be a great CEO at the helm of a company that is considered a “best place to work” requires leadership skills that inspire employees at all levels. Making others feel included and important within the organization is key, as is superb communication.
Warren Buffett's offer to a class of business students at Columbia University was pretty compelling:
"Right now, I would pay $100,000 for 10 percent of the future earnings of any of you, so if you're interested, see me after class.
The following is a chapter from Tribe CEO Vern Oakley's recent book, Leadership in Focus: Bringing Out Your Best on Camera. It makes the case for leaders to attempt to show their true authentic selves on video (as opposed to what they think others want to see). This excerpt also recounts the story of the King's Speech, about King George VI.
Speak from Your Heart: Connect with Millions—Key Ideas
Forget what you think a leader should look like on camera.
In his excellent book Barking Up the Wrong Tree, Eric Barker contends that pessimists are more often right in their predictions, but optimists are more often more fulfilled and productive in life.
Scientific research has come up with a long list of benefits to being optimistic.
Does vulnerability equal weakness? The answer is a resounding no. I shared Brene Brown’s TED Talk about vulnerability with my class of graduate-level students at Baruch College back in the fall. Their reaction was priceless. Even though the talk is about eight years old(!), it's a reminder to me that the human characteristics of vulnerability, humility and courage are more essential than ever.
A good strategy is nothing without a good culture. Companies that maintain a culture of diminishing people, putting them down, institutionalizing sexism or harassment, or protecting abusers, are always going to go down in flames if they do not change. I don’t care how good your strategy is, if your culture isn’t right it will get you every time.