In February our CEO, Vern Oakley, sat down with Founder & CEO of Science+Story, Bob Lalasz, to discuss video strategy. Below is an excerpt from their conversation: Bob Lalasz: First off, what does Tribe Pictures do — what’s it’s mission? Vern Oakley: Our mission is to humanize companies and their leaders through the power of […]
When I start on a new project, the client’s first question often is, “How much will it cost?” Unfortunately, the answer is like someone asking “How much does it cost to build a house?” — it’s not immediately apparent. With more and more vendors and practitioners offering their services, understanding what’s behind the number can […]
There is no greater indication of the importance of video than its ever-growing ubiquity. Not only that, study after study indicates that whether it’s a recruiting video, an employee training video, or a CEO communicating to employees, video equals audience engagement. Video travels fast; it’s very shareable. Leaders need to be on camera to connect […]
Hammers, hinges, and hacksaws may not be the most poetic objects in the world. Neither are the facts and figures of a multinational company’s annual report the most exciting. So what do you get when you combine the two? Tribe Pictures finds a symphony. Stanley Black & Decker, a global industrial company with over 40 […]
How do you take a complex global business and simplify it to communicate its pure essence? This was the problem facing Sumitomo Corporation of Americas when they needed to distill their history and values into a 2-minute corporate brand video. Case Study: Sumitomo Values Sumitomo is a 400 year old Japanese keiretsu or holding company […]
I was recently interviewed by Suzanne Kearns for Intuit Quickbooks blog on the strategic use of video for small business marketing. Here are the insights I shared. To read the article on Intuit Quickbooks blog, and browse other great articles, click here. According to Vern Oakley, CEO and creative director at Tribe Pictures, people are […]
Southwest Airlines has been on Fortune’s most admired list for 24 consecutive years. For much of that time, Ginger Hardage was Senior VP of Culture and Communications establishing and sustaining Southwest’s legendary culture around three key values. Her team of 150 people were responsible for Southwest’s internal and external branding, which included public relations, social […]
In a recent interview with Ethan McCarty, the CEO of Integral Communications, Tribe CEO Vern Oakley was asked about the link between authenticity, trust, and the bottom-line: I believe the leadership, particularly the CEO, becomes the lightning rod for trust. You only have to think of companies like Wells Fargo or United Airlines or Uber to […]
In order to help save its reputation, Uber has made its new CEO, Dara Khosrowshahi, the eloquent star of its latest video advertising in a bid to rebuild trust. Uber is certainly not the first organization to employ the strategy of featuring one of their corporate leaders on-camera, and with good reason. The fact is […]
Klaus Schiang-Franck, owner of the film company Citizen Dane, vies for one-on-one time with senior leaders before filming. He often starts a shoot by asking the executive to tell him, without looking at a script, what he or she is going to talk about. Klaus says that when he does this, “You can see that […]