How Research Groups Can Be More Strategic About Video

October 30th, 2019 Tribe Pictures

In February our CEO, Vern Oakley, sat down with Founder & CEO of Science+Story, Bob Lalasz, to discuss video strategy.  Below is an excerpt from their conversation: Bob Lalasz: First off, what does Tribe Pictures do — what’s it’s mission? Vern Oakley: Our mission is to humanize companies and their leaders through the power of […]

Want to be World Class? Start with Culture.

October 15th, 2018 Tribe Pictures

Southwest Airlines has been on Fortune’s most admired list for 24 consecutive years. For much of that time, Ginger Hardage was Senior VP of Culture and Communications establishing and sustaining Southwest’s legendary culture around three key values. Her team of 150 people were responsible for Southwest’s internal and external branding, which included public relations, social […]

Your Employees are "the First Public" So Talk to Them Like Customers

July 11th, 2018 Vern Oakley

In a recent interview with Ethan McCarty, the CEO of Integral Communications, Tribe CEO Vern Oakley was asked about the link between authenticity, trust, and the bottom-line: I believe the leadership, particularly the CEO, becomes the lightning rod for trust. You only have to think of companies like Wells Fargo or United Airlines or Uber to […]

CEO as Celebrity: Using Video to Harness the Corporate Spotlight

June 27th, 2018 Vern Oakley

In order to help save its reputation, Uber has made its new CEO, Dara Khosrowshahi, the eloquent star of its latest video advertising in a bid to rebuild trust. Uber is certainly not the first organization to employ the strategy of featuring one of their corporate leaders on-camera, and with good reason. The fact is […]

Senior Leaders on Video: How to Draw Out a Better Performance

June 25th, 2018 Vern Oakley

Klaus Schiang-Franck, owner of the film company Citizen Dane, vies for one-on-one time with senior leaders before filming. He often starts a shoot by asking the executive to tell him, without looking at a script, what he or she is going to talk about. Klaus says that when he does this, “You can see that […]

New Video Work: Sumitomo Values Case Study

June 19th, 2018 Vern Oakley

How do you take a complex global business and simplify it to communicate its pure essence? This was the problem facing Sumitomo Corporation of Americas when they needed to distill their history and values into a 2-minute corporate brand video. Case Study: Sumitomo Values Sumitomo is a 400 year old Japanese keiretsu or holding company […]

11 Tips to Translate Executive Messaging into Video Gold

May 15th, 2018 Vern Oakley

Video is one of the most effective tools for leaders. The best CEO videos are not simply a way to share the latest news; they’re a way to call people to action. Before employees and stakeholders heed your call, they first need to connect with you. Here are 11 tips on how to be authentic on camera or, as we like to say, how to find your groove.

Video Exponentially Magnifies Your Ability to Communicate

May 3rd, 2018 Vern Oakley

Warren Buffett’s offer to a class of business students at Columbia University was pretty compelling: “Right now, I would pay $100,000 for 10 percent of the future earnings of any of you, so if you’re interested, see me after class. You can improve your value by 50 percent just by learning communication skills–public speaking. If […]