Tribe Pictures Blog

How the Best Brand Videos Make an Emotional Impact

May 18th, 2020 Tribe Pictures

Video has become such a staple of our lives that it’s tempting to lump all the different kinds of video together in one big, messy category.  But that’s not entirely accurate.  I personally think of informational corporate video content very differently than I think about videos that are intended to make an emotional connection with […]

Video: “We stand together… And together, we will rise”

May 4th, 2020 tribepictures

The current crisis has companies thinking about a new kind of story to tell in their corporate communications. The pandemic is confining millions of people to their homes, straining health care systems, and making the daily routines of life more complicated. Many corporations are raising their voice and know they have a leadership role to […]

Corporate Video: How to Pivot in a Crisis

April 25th, 2020 tribepictures

What does COVID-19 mean for your communication strategy? A key strength of a corporate video communication is its ability to showcase human authenticity and steady, confident qualities of leadership. Delivering that message becomes even more important in times of disruption and uncertainty, as witnessed during the current COVID-19 outbreak. “It’s a scary time for everyone,” […]

Arthur Page: Recognizing Your Best Brand Video Ambassadors

February 3rd, 2020 Tribe Pictures

Ever heard of Arthur W. Page? Probably not. For almost two decades – from 1927 to 1946 – he was VP of Public Relations for the American Telephone & Telegraph Company. Today, he’s considered the dean of public relations and corporate communications. Page wrote about his field before it was even recognized as one, and […]

Should Virtual Reality Be Part Of Your Corporate Video Strategy?

January 13th, 2020 Tribe Pictures

A few years ago, when I received my cardboard virtual reality glasses from Google. I downloaded the app, along with some movies, and put my phone into the viewer to experience a couple of videos. Afterwards I felt a little cyber-sick and thought of the French audience’s reaction to one of the first motion pictures. […]