We get teary-eyed when the violin strings sing and our hearts pound to the drums of a hero’s journey. Music has an incredible emotional impact over a scene, often unconsciously. Use music wisely in your corporate communications video to achieve the same emotional impact. Sound is an Artistic Element When Japan’s Sumitomo Corporation asked Tribe […]
B-roll footage is often the saving grace of a bad video or the extra oomph to dress up a good one. The extra shots you collect on set and from the archives serve many purposes for your company’s film, and should never be overlooked. Ease your subject’s nerves When time allows, I like to shoot […]
When you hire a production company to make your brand film or corporate communications, they’re going to create a great video specifically for your needs. But is your video disposable after just one use? Or are you investing in a long-term, renewable asset? Videos should be multipurpose What people don’t realize when commissioning a video […]
The world is waking up to injustice. Leaders in all industries are being held accountable for negative attitudes and heartless actions. Fear-based business practices are collapsing as social media and cellphone journalism are shining light on the darkest practices. Good leadership rises above the rest The modern concept of leadership is evolving toward transparency. The […]
The face is called the “organ of emotion” because we depend on reading facial expressions to understand what others are feeling. We “encode” messages in our facial expressions, and simultaneously we “decode” the faces of people around us. The science behind audience perception University of California San Francisco professor Paul Ekman is known as the […]
Every successful person has their “secrets” to greatness. For actor Dwayne “The Rock” Johnson, the gym is his mental sanctuary. Olympic skier Nick Goepper listens to the high-energy chorus of a song before dropping into a halfpipe. And Virgin Group founder Richard Branson relieves the pressure of public speaking by imaging he’s chatting with a […]
We live in a digital video world. Global culture has embraced video as the ultimate communications currency. Most video marketers know video gives them a good ROI, and accordingly most consumers want to see more video from brands. If your company hasn’t explored video as a corporate communications strategy yet, it’s time. Collaborate Better with […]
Award season is upon us again with The Golden Globes premiere this Sunday, February 28th. Like recent years, more and more of the shows and films nominated were released directly on streaming services like HBOMax, Netflix, Hulu, Apple TV+, and Amazon Prime. Netflix is dominating both the film and television nominations, with 22 and 20 […]
Professional film sets can have hundreds of crew members, while a small video shoot may only have a handful. Awards shows like this weekend’s Golden Globes can’t thank everyone involved in a production. When your company makes you the face of their next corporate video, these are the production crew members you will most certainly […]
When telling the story of your business, you must be the author of that narrative. Stories are what connects the audience to you. But nobody is expecting perfection. If they wanted that, they’d go see a Meryl Streep film. The goal isn’t to create a video persona, because the audience won’t believe your story if […]