At Tribe, we help our clients create clear, powerful connections with their current and potential employees. Video is the single best way to tell the right candidates the story of why your company is a great place to work. If your corporate culture could use some improvement, video can rally your workforce to your cause. […]
When shooting a corporate video, the communications team and production company must come to an agreement on the best way to shoot your executive. The approach you choose is directed by the mission of the video. Your leader may speak directly to an on-video audience, an interviewer, or the camera itself. So when your executive […]
Hammers, hinges, and hacksaws may not be the most naturally melodious instruments in the world; nor are the facts and figures of a multinational company’s annual report the most exciting reading. If, however, you have an ear for branding companies using video like Tribe Pictures does, you hear a symphony in all of these tools […]
With video at the forefront of marketing all across the board, it’s important to understand whether your endeavors are turning a profit. Your corporation’s return on investment for great communications strategies can take many forms. Rather than a dollar-to-dollar measurement, consider the other valuable impacts your video will yield. I define these as return on […]
Every piece of media your company creates is a step toward building your legacy. That’s why it’s imperative that all branded media—internal communications, advertisements, social media—supports the story of your corporation. They are digital signposts that display the history of your leadership, actions, and attitudes toward things. Be Recognized For Your Video Stories Companies that […]
Like all life skills, learning to be great on camera takes hard work and practice. It doesn’t come naturally to most people, and that’s okay. The only way to learn from mistakes is to accept feedback and put it into action. Easier said than done! Corporate Executive or Clueless Emperor? “The Emperor’s New Clothes” is […]
CEOs and leaders often have busy and constantly filling calendars, so you may underestimate the time it will take to shoot your video. Of course, nailing an on-camera performance involves more than just memorizing your lines. If you allow each member of the production team enough time to prepare properly, including yourself, you will arrive […]
We’ve all spent the last year getting comfortable on Zoom, Skype, and Microsoft Teams calls. Remote video plays an important role in our lives right now. But before we know it, we’ll be back to shooting with full-size crews and professional cameras. You may be rusty during your first appearance on set in quite some […]
Babies can’t learn to walk without stumbling and falling. But their parents always pick them back up to try again. This is exactly how leaders and directors work together to create great videos built on a strong foundation of trust. Imperfections Make Us Human The camera gives off a deceiving air of professionalism. The production […]
The 2021 Academy Awards are almost unrecognizable to its past decades of shows. Many of the rules have been bent around the impact of the pandemic. But the biggest difference this year is undeniable: the overwhelming number of direct-to-streaming nominees. Digital Video Streamers Reign Supreme Even before the pandemic shut theater doors around the globe, […]