How Research Groups Can Be More Strategic About Video

October 30th, 2019 Tribe Pictures

In February our CEO, Vern Oakley, sat down with Founder & CEO of Science+Story, Bob Lalasz, to discuss video strategy.  Below is an excerpt from their conversation: Bob Lalasz: First off, what does Tribe Pictures do — what’s it’s mission? Vern Oakley: Our mission is to humanize companies and their leaders through the power of […]

Corporate Video Content: How Much Does It Cost?

September 9th, 2019 Tribe Pictures

When I start on a new project, the client’s first question often is, “How much will it cost?” Unfortunately, the answer is like someone asking “How much does it cost to build a house?” — it’s not immediately apparent. With more and more vendors and practitioners offering their services, understanding what’s behind the number can […]

“Musicality Of Tools” Is Key To Global Business Video

July 10th, 2019 Tribe Pictures

Hammers, hinges, and hacksaws may not be the most poetic objects in the world. Neither are the facts and figures of a multinational company’s annual report the most exciting. So what do you get when you combine the two? Tribe Pictures finds a symphony. Stanley Black & Decker, a global industrial company with over 40 […]

Our Video Helps to Simplify Complex Global Businesses Like Sumitomo

June 19th, 2019 Tribe Pictures

How do you take a complex global business and simplify it to communicate its pure essence? This was the problem facing Sumitomo Corporation of Americas when they needed to distill their history and values into a 2-minute corporate brand video. Case Study: Sumitomo Values Sumitomo is a 400 year old Japanese keiretsu or holding company […]

Promotional Videos Will Boost Your Business!

January 28th, 2019 Tribe Pictures

I was recently interviewed by Suzanne Kearns for Intuit Quickbooks blog on the strategic use of video for small business marketing. Here are the insights I shared.  To read the article on Intuit Quickbooks blog, and browse other great articles, click here. According to Vern Oakley, CEO and creative director at Tribe Pictures, people are […]

Want to be World Class? Start with Culture.

October 15th, 2018 Tribe Pictures

Southwest Airlines has been on Fortune’s most admired list for 24 consecutive years. For much of that time, Ginger Hardage was Senior VP of Culture and Communications establishing and sustaining Southwest’s legendary culture around three key values. Her team of 150 people were responsible for Southwest’s internal and external branding, which included public relations, social […]

Your Employees are "the First Public" So Talk to Them Like Customers

July 11th, 2018 Vern Oakley

In a recent interview with Ethan McCarty, the CEO of Integral Communications, Tribe CEO Vern Oakley was asked about the link between authenticity, trust, and the bottom-line: I believe the leadership, particularly the CEO, becomes the lightning rod for trust. You only have to think of companies like Wells Fargo or United Airlines or Uber to […]

CEO as Celebrity: Using Video to Harness the Corporate Spotlight

June 27th, 2018 Vern Oakley

In order to help save its reputation, Uber has made its new CEO, Dara Khosrowshahi, the eloquent star of its latest video advertising in a bid to rebuild trust. Uber is certainly not the first organization to employ the strategy of featuring one of their corporate leaders on-camera, and with good reason. The fact is […]

Senior Leaders on Video: How to Draw Out a Better Performance

June 25th, 2018 Vern Oakley

Klaus Schiang-Franck, owner of the film company Citizen Dane, vies for one-on-one time with senior leaders before filming. He often starts a shoot by asking the executive to tell him, without looking at a script, what he or she is going to talk about. Klaus says that when he does this, “You can see that […]