Leadership in Focus: Make Your CEO Comfortable Creating A Video Message
Being on camera can be nerve-racking. Your ability to relax into the moment determines how well your humanity shines through. The Sacred Space acts as insulation. As film[..]
Leadership in Focus: The Best CEO Videos Understand Their Audience
Where do you start with your communication platform? What’s the first step toward connecting? As a creative director the first crucial step in the creative brief is [..]
Investors Want to See Video Content From Your Company
When I attended the NIRI annual conference, I came away with a much better understanding of how incredibly diverse and demanding the workload is for most Investor Relations te[..]
Company Merger? A Work Culture Video Will Help.
Several years ago, I was asked to do a workshop for Inc. Magazine on mergers and acquisitions. In a prior life, I was responsible for all mergers-and-acquisition integration a[..]
Corporate Video Content: How Much Does It Cost?
When I start on a new project, the client’s first question often is, “How much will it cost?” Unfortunately, the answer is like someone asking “How much does it cost t[..]
The Secret Ingredient in The Best Company Videos? Change Agents.
Many of Tribe’s best clients have been “change agents,” those individuals within big corporations who are proactive when identifying a business challenge, re[..]
Announcing A Company Merger? Use Video.
Corporate M&A transactions naturally create high-stakes communication initiatives. The need to communicate rapidly and efficiently, sometimes to large employee populations[..]
10 Insane Video Statistics That Will Change Your Corporate Video Strategy
There is no greater indication of the importance of video than its ever-growing ubiquity. Not only that, study after study indicates that whether it’s a recruiting video, an[..]
Our Video Helps to Simplify Complex Global Businesses Like Sumitomo
How do you take a complex global business and simplify it to communicate its pure essence? This was the problem facing Sumitomo Corporation of Americas when they needed to dis[..]