Tribe Pictures Blog

Arthur Page: Recognizing Your Best Brand Video Ambassadors

February 3rd, 2020 Tribe Pictures

illustration of 2 people communicating

Ever heard of Arthur W. Page? Probably not. For almost two decades – from 1927 to 1946 – he was VP of Public Relations for the American Telephone & Telegraph Company. Today, he’s considered the dean of public relations and corporate communications. Page wrote about his field before it was even recognized as one, and […]

Should Virtual Reality Be Part Of Your Corporate Video Strategy?

January 13th, 2020 Tribe Pictures

NY Times VR cardboard

A few years ago, when I received my cardboard virtual reality glasses from Google. I downloaded the app, along with some movies, and put my phone into the viewer to experience a couple of videos. Afterwards I felt a little cyber-sick and thought of the French audience’s reaction to one of the first motion pictures. […]

4 Secrets to Making Great Brand Films for Higher Education

January 6th, 2020 Tribe Pictures

Student athlete

As a higher education marketer, development or admissions officer, you probably didn’t set out to follow in Steven Spielberg’s footsteps but increasingly, higher ed communicators have become filmmakers. At one time, you produced videos every few years – a signature video for admissions or a campaign launch. But videos today are an essential tool – […]

7 Casting Tips To Improve College Videos

December 30th, 2019 Tribe Pictures

Student playing the violin on the steps of a campus building

Not surprisingly, the cast of your admissions or campaign fundraising video is the single most important element in the communication. Why? The connection a donor or prospective student feels towards your school is an emotional one.

Use Archival Footage To Make An Inspiring Brand Video for Your Institution

December 26th, 2019 Tribe Pictures

Archival still from Agnes Scott College debate

A classic problem of marketing small, independent liberal arts colleges is that after a while, let’s face it, they tend to sound the same. It’s routine to tout the small class size, access to professors, a beautiful campus, academic rigor, the plethora of student activities, personalized curriculum, alumni success stories, etc. When creating an inspiring […]

What KPMG’s Recruiting Video Got Right

December 23rd, 2019 Tribe Pictures

Still from KPMG Roundtable video

KPMG realized that to win the war for experienced talent that they needed to tell their story in an honest and authentic way. KPMG worked with Tribe to develop our concept “The Real Deal: Cinema Verite, Truth at 24 Frames a Second” into a recruitment video series titled “Working at KPMG – The Real Deal.” […]

The Best Onboarding Videos Emphasize Company Culture

December 19th, 2019 Tribe Pictures

illustration of many people on the street

If you work in Human Resources, you’re well aware of the amount of time, effort and money that companies spend recruiting the best talent for their teams. But did you know that nearly half of all hourly workers leave new jobs within the first 4 months? Even more surprisingly, half of all senior new hires […]