Culture cannot be prescribed. The best way to disseminate culture is to hire and promote people who embody your company’s values, from the top all the way down. Find good cultural representatives. Show off (i.e. reward, acknowledge) the good models. The next best way to disseminate culture is to inspire your workforce to act within […]
Interactivity is a given in the way we consume media today. Think about it, when we’re clicking around the web, scrolling through our Facebook feeds, or browsing the on-demand options on our TVs, we’re making choices about what to read next, where to click next, whether to scroll, or what to watch next. Marketers attempt […]
Part 1: What is culture and why is it crucial for business success? What’s on the CEO’s mind? Let’s simplify it. Think about this as a pie chart; the CEO is responsible for three things: 1) the vision, mission, and strategy (or another way this is expressed is the “why” or the “purpose”); 2) operational […]
The competitive nature of talent acquisition means that what worked for you yesterday, might not work today. In the case of talent acquisition, the medium is indeed the message. Your employer brand says a lot about who you are as a company, and when new recruits turn into employees, they become brand ambassadors. Representing yourself […]
Video is ubiquitous these days, but many organizations don’t realize what a powerful tool it can be for getting employees behind your company message when they first join the team. They simply see it as a way to share information—whether it’s year-end results, technical training, or other key facts. Sometimes you do just need to […]
I recently read an article by a British consultant discussing his work with corporate clients. I was once again struck by the British English use of the plural when referring to collective nouns, in this case large companies. So, for instance, while in American English collective nouns are almost always singular (“Procter & Gamble is […]
The Challenge: BASF is the largest chemical company in the world. Although BASF consistently ranks in “Best Places to Work” lists, perception and awareness as a workplace of choice has not always matched the company’s recruiting ambitions. BASF is committed to creating an inclusive workplace and continuing to highlight its best-in-class comprehensive benefits package, the […]
Below is a transcript of Tribe CEO Vern Oakley’s interview conducted by Richard Rierson for the Dose of Leadership podcast. Vern discusses his new book Leadership in Focus and other topics. You can listen or download the full podcast here. Thanks again to Richard for the lively conversation! Dose of Leadership Podcast episode 289. Welcome to another […]
There’s so much noise. How do you cut through? How do you get your big ideas heard and then adopted? In this edition of Tribe’s Leadership in Focus Video Series, Tribe’s CEO and creative director, Vern Oakley, was interviewed by David Brancaccio of American Public Media’s Marketplace Morning Report about leading in a digital society. Politicians have […]
Being on camera can be nerve-racking. Your ability to relax into the moment determines how well your humanity shines through. The Sacred Space acts as insulation. As film directors, we’ve learned that the one-on-one relationship with a leader is crucial, as the best CEO videos are made when an executive feels comfortable. → The Leadership in […]