In Global 1000 companies, an unexpected event occasionally triggers a critical need for video communication: a PR crisis, a time-crunched acquisition or merger, or an emergency that, if not addressed, will create a mudslide–costing a company millions or billions of dollars. For a video production agency, or any consultative partner, how we react when a […]
Ever heard of Arthur W. Page? Probably not. For almost two decades – from 1927 to 1946 – he was VP of Public Relations for the American Telephone & Telegraph Company. Today, he’s considered the dean of public relations and corporate communications. Page wrote about his field before it was even recognized as one, and […]
A few years ago, when I received my cardboard virtual reality glasses from Google. I downloaded the app, along with some movies, and put my phone into the viewer to experience a couple of videos. Afterwards I felt a little cyber-sick and thought of the French audience’s reaction to one of the first motion pictures. […]
As a higher education marketer, development or admissions officer, you probably didn’t set out to follow in Steven Spielberg’s footsteps but increasingly, higher ed communicators have become filmmakers. At one time, you produced videos every few years – a signature video for admissions or a campaign launch. But videos today are an essential tool – […]
Networking giant Cisco says that videos will account for 84% of Internet traffic in the United States by 2018. Colleges have to do video well, and college presidents, deans, and provosts are scrambling to address video needs.
Not surprisingly, the cast of your admissions or campaign fundraising video is the single most important element in the communication. Why? The connection a donor or prospective student feels towards your school is an emotional one.
A classic problem of marketing small, independent liberal arts colleges is that after a while, let’s face it, they tend to sound the same. It’s routine to tout the small class size, access to professors, a beautiful campus, academic rigor, the plethora of student activities, personalized curriculum, alumni success stories, etc. When creating an inspiring […]
KPMG realized that to win the war for experienced talent that they needed to tell their story in an honest and authentic way. KPMG worked with Tribe to develop our concept “The Real Deal: Cinema Verite, Truth at 24 Frames a Second” into a recruitment video series titled “Working at KPMG – The Real Deal.” […]
If you work in Human Resources, you’re well aware of the amount of time, effort and money that companies spend recruiting the best talent for their teams. But did you know that nearly half of all hourly workers leave new jobs within the first 4 months? Even more surprisingly, half of all senior new hires […]