11 Tips to Translate Executive Messaging into Video Gold

May 15th, 2018 Vern Oakley

Video is one of the most effective tools for leaders. The best CEO videos are not simply a way to share the latest news; they’re a way to call people to action. Before employees and stakeholders heed your call, they first need to connect with you. Here are 11 tips on how to be authentic on camera or, as we like to say, how to find your groove.

Video Exponentially Magnifies Your Ability to Communicate

May 3rd, 2018 Vern Oakley

Warren Buffett’s offer to a class of business students at Columbia University was pretty compelling: “Right now, I would pay $100,000 for 10 percent of the future earnings of any of you, so if you’re interested, see me after class. You can improve your value by 50 percent just by learning communication skills–public speaking. If […]

How Archival Footage Can Reveal the Soul of Your Liberal Arts College (and Make Your Video Shareable)

April 24th, 2018 Jon Huberth

A classic problem of marketing small, independent liberal arts colleges is that after a while, let’s face it, they tend to sound the same. It’s routine to tout the small class size, access to professors, a beautiful campus, academic rigor, the plethora of student activities, personalized curriculum, alumni success stories, etc. When creating a video […]

Zuckerberg’s On-Camera Crash Course

April 16th, 2018 Vern Oakley

After Mark Zuckerberg’s two-day hearing on Capitol Hill, Facebook shares jumped more than 5 percent–over $4 BILLION. What happened prior to the hearings? “Facebook hired a team from the law firm WilmerHale as well as outside consultants to coach Zuckerberg on questions, and on how to pace his answers and react if interrupted…Facebook has also […]

Big Data and Ethics

March 20th, 2018 Vern Oakley

Last week I had the opportunity to attend the Big Data and Ethics conference, a half-day program featuring four expert speakers and a Q&A/panel discussion sponsored by Corporate Communications International held at the Zicklin School of Business at Baruch College. The program was fundamentally to understand what Big Data is, and how it’s being collected […]

Is Your Glass Half-Full?

March 13th, 2018 Vern Oakley

In his excellent book Barking Up the Wrong Tree, Eric Barker contends that pessimists are more often right in their predictions, but optimists are more often more fulfilled and productive in life. Scientific research has come up with a long list of benefits to being optimistic. Practicing optimism and gratitude causes (not just correlates with) an increase in contentment, […]

Are you a 98-Pound Weakling?

March 1st, 2018 Vern Oakley

Does vulnerability equal weakness? The answer is a resounding no. I shared Brene Brown’s TED Talk about vulnerability with my class of graduate-level students at Baruch College back in the fall. Their reaction was priceless. Even though the talk is about eight years old(!), it’s a reminder to me that the human characteristics of vulnerability, humility and […]