Mergers & Acquisitions: The Benefits of Using Video to Communicate

Corporate M&A transactions naturally create high-stakes communication initiatives. The need to communicate rapidly and efficiently, sometimes to large employee populations spread out over the world, can be a major challenge.

Video works exceptionally well for communicating in a high-stakes environment because:

Video travels well.

Leadership in Focus is #17 on Success Magazine’s Best Books of 2017 List

Success Magazine ranked 72 of 2017's Best Books to Make You Successful with Tribe CEO/Creative Director Vern Oakley's book Leadership in Focus coming in at #17. It's in good company, too; some of our favorites on the list include Unplug by Suze Yalof Schwartz with Debra Goldstein, Radical Candor by Kim Scott, Boss Bitch by Nicole Lapin, and Eyes Wide Open by Isaac Lidsky.

Wartime CEO vs. Peacetime CEO

What's the difference between a Wartime CEO and a Peacetime CEO?

This is a concept that I learned from Ben Horowitz’s great book, The Hard Thing About Hard Things.

It’s difficult to be in charge, we know this, but even more so when you realize that it’s the context that dictates the skills required.

4 Secrets to Making Great Films for Higher Education

As a higher education marketer, development or admissions officer, you probably didn't set out to follow in Steven Spielberg's footsteps but increasingly, higher ed communicators have become filmmakers.

At one time, you produced videos every few years – a signature film for admissions or a campaign launch.

Bulletproof Entrepreneur on How to Use Video to Grow Your Business

Tribe CEO Vern Oakley was recently featured on the Bulletproof entrepreneur podcast with Chi Odogwu.

Transcript follows:

If you're ready to take your destiny into your own hands, you've come to the right place. This is the bulletproof entrepreneur, featuring interviews with the most exciting and amazing entrepreneur .... Here's your host Chi Odogwu.

Teleprompter 101

The following post was adapted from Vern Oakley's book Leadership in Focus.

Teleprompters are a mixed blessing. Technically, they’re meant to help on-camera performances by allowing the speaker to read from a prepared script. Using monitors and one-way mirrors, teleprompters display the text on an eye line so the speaker can keep his or head up rather than looking down at a written page.

Vern Oakley on Business Insanity Talk Radio

Vern Oakley was recently featured on Barry Moltz's Business Insanity Talk Radio on WIND AM. The discussion includes:

The power of video to impact company culture, the bottom line and the legacy of a leader.
How to harness the power of video in your organization.

The Creative Constant in Film and Video

Let’s talk about constants. The most famous mathematical constant is the speed of light: the universal speed limit. It may not be rocket science, but the time it takes to solve creative problems can also be considered a constant. In filmmaking, you can’t break this limit—at least not until someone finally invents the warp drive.

Tribe Pictures CEO Vern Oakley on the As Told By Nomads Podcast

Tribe CEO/Creative Director Vern Oakley was on the As Told By Nomads Podcast recently. To listen go here:

Choice quote:

“With over $160 billion spent in the U.S. alone on employee training and education, companies clearly need to make changes regarding how their connecting with their employees to make these investments worthwhile,” says ‘business artist’ Vern Oakley, the CEO of corporate video producers Tribe Pictures.

What Your Internal Video Team Really Thinks

One big change over the last ten years is large corporations have much more sophisticated internal video capabilities, straddling various departments: marketing, communications, PR or social media. Since video is in-demand in all kinds of communications, most corporations have broad internal capabilities to address the various video projects that arise.