How a Pre-Film Meeting Will Elevate Your Corporate Video Performance
In a perfect world, the leaders I make films for would all be trained on-camera professionals with a flexible schedule and lots of time for shooting. Of course, this is rarely[..]
Video Vulnerability: Turning Anxiety into Excitement
To be a real leader, you need to let your guard down to let your true self get out. That’s not easy for most people. Many at the top are used to being in control of every fa[..]
Utilizing Emotion for Effective Corporate Video
Working in the corporate world, we’ve all been exposed to bad video. The presentations that are meant to energize and excite end up putting you to sleep. While these videos [..]
Why people LOVE video (and why people hate corporate video)
Humans love video. It’s wired into our brains. Storytelling is one of the foundations of human society, and we’ve gotten really good at making it—and getting people to p[..]
Teleprompters – Making the Most of a Necessary Evil
Teleprompters can be great when newscasters need to nail facts during a live broadcast. But they are trained media professionals who learn how to sound natural while reading a[..]
User-Generated Video is Changing the Media Landscape
If you scroll through any social media platform, like Facebook, Instagram, and TikTok, you might notice that the line between real user posts and advertisements is blurring. P[..]
What is a Viral Video in a B2B Environment?
Before starting any video project with a corporate client, we ask a couple of core questions: – What message will your video send? – Who is your video’s audience? – Wh[..]
Is online video really free?
Free video platforms, namely YouTube, changed the world forever. Each day, creators upload hundreds of hours of infinite wisdom, political analysis, personal moments, global n[..]
The generational gaps in purchasing video
Video is all around us now. It’s unavoidable. But if you were born before the 1990s, you probably remember a time when it wasn’t. Film, television, and digital video have [..]