What Is A Brand Film?
Unlike the average brand video which usually pushes one basic message, a brand film is a stylized and carefully crafted piece of media designed to entertain, inspire, and educate your audience. Brand films require a rock solid partnership between your company and a creative corporate video agency that will take the time to learn about your brand & general marketing in order to help you incorporate a strong corporate video strategy. As brands seek to establish a stronger internet presence and marketing strategies evolve online, video has proven to be an effective method to disseminate your company’s message. A great brand video can be shared on multiple platforms in its entirety, but can also be shortened into bite-sized content for reposting and refreshing your brand’s image in the minds of viewers. This kind of evergreen brand video marketing is an extremely cost effective way to get your brand’s message online and keep it relevant.
What Should Your Brand Film Include?
The key to making a rhetorically effective brand film is to focus on your company’s values and how they relate to the values of your target audience. Ideally, your video should also include a ‘call to action’ to inspire your viewers to share, like, or talk about your brand. A brand film needs to feel authentic and exciting so your audience is unlikely to forget your message.