4 Secrets to Making Great Films for Higher Education

January 7th, 2018 Vern Oakley

As a higher education marketer, development or admissions officer, you probably didn’t set out to follow in Steven Spielberg’s footsteps but increasingly, higher ed communicators have become filmmakers. At one time, you produced videos every few years – a signature video for admissions or a campaign launch. But videos today are an essential tool – […]

Webinar: Using Video to Drive High-Performance Culture

March 10th, 2017 Tribe Pictures

More than ever, business leaders must connect honestly to their tribes to energize, persuade, inspire, teach, provoke, stimulate, motivate and mobilize. After years of working with the world’s largest companies and their executive leaders, we’ve synthesized these ‘7 Tribal Laws for Building Trust’ to help you tell your story with the sincerity and passion it takes to establish trust. We know these laws will help you establish the foundation of a successful, candid and effective executive communications program.

7 Tribal Laws for Building Trust through CEO and Executive Messages

November 6th, 2015 Vern Oakley

More than ever, business leaders must connect honestly to their tribes to energize, persuade, inspire, teach, provoke, stimulate, motivate and mobilize. After years of working with the world’s largest companies and their executive leaders, we’ve synthesized these ‘7 Tribal Laws for Building Trust’ to help you tell your story with the sincerity and passion it takes to establish trust. We know these laws will help you establish the foundation of a successful, candid and effective executive communications program.

12 Ways to Use Video For Higher Education

September 30th, 2015 Vern Oakley

Networking giant Cisco says that videos will account for 84% of Internet traffic in the United States by 2018. Colleges have to do video well, and college presidents, deans, and provosts are scrambling to address video needs.

7 Casting Tips To Improve College Videos

September 13th, 2012 Tribe Pictures

Not surprisingly, the cast of your admissions or campaign fundraising video is the single most important element in the communication. Why? The connection a donor or prospective student feels towards your school is an emotional one.