Corporate Video Production Companies Dissolve Hurdles

Corporate and commercial video productions are different beasts. Corporate video production presents unique challenges only an experienced agency can navigate successfully. Large corporations often have many hands touching a project, and in the worst case scenario a video project can die after a lot of time, effort, and money have already been spent because there was a lack of clear communication. But fear not! A great corporate video production agency clearly conveys where they are at every step in the process. The best producers learn the dynamics of a company and help their project partners navigate deadlines, revisions, and any other turbulence with a steady hand.

Inexperienced video production companies that do not frequently work with larger organizations might fail to recognize how important it is to work within a client’s established brand, Such missteps end up creating videos that do not stay true to a company’s values or the reputation it has painstakingly worked to maintain. The final project may be a decent piece of cinema, but not a video that accomplishes the client’s goals, and thus won’t pay back dividends. Conversely, experienced video production agencies will create inspiring and creative marketing videos. They also know when to take risks based on years of production experience and knowledge of clients’ goals and brand voices.

 

The Benefits of Partnering With An Experienced Video Production Partner

As a client, you should never feel out of the loop on your project, but can expect regular updates and transparency. An experienced corporate video production company will always be upfront about their fees and pricing system, and will be able to send samples of work that was created on a similar budget and timeline so the client has an accurate idea of what can be accomplished. Beware of video companies that promise you the moon without providing any specific details. Boutique companies may make big promises about what they can create for a client, but are then reluctant to share how long their projects for other clients took to complete and at what actual cost. Experienced and trustworthy video production companies will always provide cost estimates to a client before a project begins. Companies that specialize in video production for businesses do it because they are passionate about helping corporations make an emotional impact on their audiences, and they understand the importance of keeping a project on schedule and within budget. The result of working with an excellent corporate video company will be a concise and exciting video for your business that accomplishes all of your initial goals, but then goes a step farther than what you thought could be achieved.

 

What Can A Corporate Video Production Company Do For Me?

There is an amazing variety of styles and corporate video editing techniques that an agency can employ to tailor a video perfectly to a client’s needs. Corporate video covers everything from onboarding and training to investor communications and brand marketing, and each type of video needs to accomplish different goals. Creating great CEO videos requires a specific style and sensibility that is different from the approach used to make the best ethics compliance videos, but an experienced video production company can help clients understand the current popular trends in corporate video editing and will advise them on what stylistic choices will best enhance their specific project.

From major to minor projects, a great corporate video agency will become your business’s collaborator and partner. They should be a gentle guiding hand, giving you advice about what will translate well into video and what will create the most powerful impact on viewers. Corporate video experts should also be able to advise a company on how they can “stretch” the video content they commission, such as recommending the creation of a 30 second, 1 minute, and 3 minute version of the same video. This allows businesses to use the different versions of their videos in various mediums; for example, the 30 second version can be used as an advertisement online, and the three minute version can be shown at a conference.

Videos made with an eye towards maximizing the content’s longevity and usage is just one added benefit of partnering with an experienced video production agency. A studio that does not specialize in corporate video does not understand the subtle complexities of how to create a video that will have a positive impact company wide. Your project deserves an expert’s approach.

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Companies We Have Worked With

American Express logo
Our projects with this multinational financial services company include videos that supported CEO personal appearances, B2B marketing videos, talent acquisition videos and internal training videos for Code of Conduct.
BD logo
Work with this medical device technology company included CEO / employee communications videos, important post-merger communications, videos promoting ethics and compliance, and various interactive medical training videos.
BHP logo
This leading global resources company turned to Tribe for CEO leadership videos as well as corporate communications, specifically around change management and community affairs videos.
Colgate Palmolive logo
For over ten years we have collaborated with this global consumer brands company on videos for their legendary employee recognition program. This partnership has literally brought inspirational stories of outstanding achievement from every corner of the globe to the annual board of directors meeting in New York. Tribe also produced videos on corporate values, sustainability and culture for Colgate-Palmolive.
Hess logo
Our partnership with Hess Corporation started with a small internal communications video project that grew over the years to include Brand videos for the company website, investor relations videos, CEO communmications, talent acquisition videos and community affairs videos.
KPMG logo
Our work for this "big four" accounting firm has spanned decades and includes onboarding videos for HR, recruiting videos for both campus and experienced hires, leadership videos, ethics & compliance training videos and B2B marketing videos.
Merck logo
Our collaboration with one of the largest pharmaceutical companies in the world focuses on corporate affairs videos, video of facility tours, and executive communications films.
Quest Diagnostics logo
We helped this clinical laboratory document an anniversary celebration on film, and worked with them on their investor relations videos, corporate and employer brand videos, and produced videos for HR talent acquisition.
UBS logo
We've partnered with UBS Financial Services to create videos for client outreach, financial adviser support videos, and product and services marketing videos.