"Michele Scannavini"

Coty Challenge:

To prepare Coty for its IPO by helping to present the company in a way that aligns with it’s new ethos of freedom, innovation and flexibility.

Tribe Solution:

Tribe crafted nine individual filmic portraits of Coty’s senior management (to be showcased on their website) as emblems of Coty’s new brand persona. Though these leaders had widely differing personalities and proficiency in English, Tribe illuminated the unique humanity of each leader in a way that was both true to their individual character and would support the brand proposition.

To learn more about how to use video for executive messages, download the free e-book, 7 Tribal Laws for Executive Communication.

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Creative Director/Interviewer: Vern Oakley
Executive Producer: Barbara Hennessy
Producer/Director: Jim Calabrese
DP: Raphael Bondy
Editor: Keith Reamer
Music: Propeller Music


Silver Dolphin- Cannes Corporate Media & TV Awards
Platinum Best of Show – Aurora Awards

More Corporate Videos from Tribe:


“Twice As”


“Protecting the Magna Carta”

Stanley Black & Decker


Stanley Black & Decker

“Working With Us”


“Michele Scannavini”




“Values: Social Responsibility”

Montefiore Hospital

“Commitment to Cancer Care”

Stanley Black & Decker

“Emerging Markets”

Stanley Black & Decker



“We are KPMG”


“Dear KPMG”

To see more films or schedule a private screening please

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