Education and Fundraising

We leverage the power of film to help you connect to the people that matter in a deeply human way, making them feel, give, act, change and mobilize. Because people are inspired by stories about people. We hope you’ll find inspiration here, and if you’re ready to show the world your organization’s human face, give us a call.



Washington and Lee University

The Challenge: How to harness the unique character and meaning of the Washington and Lee experience to energize its alumni in support of a half-billion-dollar capital campaign....(more)

Tribe Solution: Tribe’s video sprung from thorough research that disclosed. University alumni are deeply proud of its Southern roots and its long history in the story of America. Alumni have a real affection for the physical presence of the campus and its buildings, especially the line of historic buildings known as the Colonnade. W&L has adopted the song “Shenandoah” as its own. Grown men weep when it is sung. The University can be considered more traditionally conservative than many of its peers. The result was this video – the top prize-winner at Cannes....(more)


Celebrate Montefiore Gala

The Challenge: Premiering at the hospital’s annual gala event, this video needed to inspire joy, celebrate healing, and prove to donors that Montefiore’s world-class expertise and advanced level of care is truly changing lives. With a focus on Orthopedics and Rehabilitative Medicine, this video aimed to capture the energy and spirit of the hospital’s providers and the deep bonds they form with their patients....(more)

Tribe Solution: While medical expertise and state of the art treatment deserved attention, we knew that the stories that would inspire donations were closer to the heart. So, the casting process was key. After speaking with the physicians and their patients we focused on the relationships they forged, the respect and gratitude that developed during their care, knowing that those emotions would light up the screen and propel their stories....(more)


Franklin & Marshall

The Challenge: F&M needed to motivate prospective students [and parents] to take a closer look at the College by visiting the College, researching the College on the web, and applying for admission....(more)

Tribe Solution: One of a dozen videos we produced for F&M, this general recruitment piece is fast-paced, showing students motivated by F&M to go beyond their expectations, engaging in academic pursuits, practicing sports, rehearsing music, enjoying the variety of campus activities. We put the prospective student in the middle of an active and vibrant community. Academy Award-Winning Buddy Squires shot footage with a vèritè approach, capturing spontaneous moments and remarks from students and faculty. Our second Director of Photography, Zurich-based Michael Spindler, focused on capturing the beauty of the campus, the positive presence of Lancaster, and in-depth comments from the College community. What we see and hear is inspirational, warm, welcoming and… well, fun....(more)


Hamilton College

The Challenge: Hamilton College was in the planning stages of celebrating its 200th anniversary and a new capital campaign. The College needed a video to both launch the campaign and commemorate its proud history....(more)

Tribe Solution: We first researched the public face of Hamilton, visited the College, toured the campus, met with administrators, and held focus groups. We found: Hamilton has a history of a rigorous writing and speaking discipline There exists a body of writings created by a member of each graduating class for presentation at their 50th reunion, each reflecting on what undergraduate life was like half a century before. These are called the Half-Century Annalist Letters. Graduates and undergraduates alike take pride in the College's beauty, its remote location, its close-by Adirondack wilderness, its tough winters. There is a palpable sense of ‘place’. Undergraduates and faculty forge a bond that carries forward sometimes for life. Our video incorporates all these findings. It was so well received, the admission office incorporated it into its recruiting efforts....(more)


Reed College

The Challenge: This highly selective, wonderfully quirky College in Portland, Oregon, was completing its Centennial Campaign and wanted to thank the donors, primarily alumni. Reed alumni are less interested in nostalgia than in how their alma mater is continuing to transform to meet the changing educational needs of the College's future....(more)

Tribe Solution: Our video showed the direct impact that alumni generosity had on the Reed community and was aimed to have alumni feel ownership in the future of the institution, to show that alumni actions have an impact, to transport alumni to the campus in a visual way, and to show how the campus and the College continue to transform and advance....(more)


University of Vermont

The Challenge: Many institutions promise a vibrant campus life and great interaction with the surrounding community. UVM delivers this. How to personify this in a video?...(more)

Tribe Solution: We worked with a local musician using his song ‘The Light Inside’ to personify the spirit of UVM and connect the viewer emotionally with the school and Burlington. One of four videos Tribe produced for UVM, this particular video went viral, earning tens of thousands of YouTube hits....(more)


Montefiore – Jan’s Story

The Challenge: Located in the Bronx, Montefiore Medical Center can be perceived as a second choice to the prestigious cancer centers in Manhattan. Our challenge was to showcase the hospital as a top choice even when faced with a most devastating diagnosis....(more)

Tribe Solution: We found Jan, a spunky and formidable woman who refused to back down in the face of pancreatic cancer. After considering her options Jan chose her treatment team at Montefiore because of their human touch. She turned over her trust to their deep knowledge and extensive experience and thankfully, she lives to tell the tale....(more)


Washington University in St. Louis

The Challenge: The University was planning to launch its $2.2 billion capital campaign. Most alumni remembered the place as a local St. Louis school. The University needed to show that a regional mid-western university had grown into the global institution it is today....(more)

Tribe Solution: Our research found a mid-western pride, an extraordinary continuity in University leadership, and an excitement in its reach beyond being perceived as a regional institution. Tribe created a series of strategic videos demonstrating how the University integrates meaningful experiences across schools and across graduate and undergraduate programs and how alumni and donors have shared in the growth of the institution. This short video is an example of ground-breaking research that engages both graduate and undergraduate students....(more)


Cornell College

The Challenge: This unique Iowa College's block schedule – its “One Course At A Time” – is only one of two such approaches to higher education in the country. Potential applicants and their parents are wary of something unfamiliar. Plus, the College is small and perceived to be in the middle of nowhere. What to do?...(more)

Tribe Solution: In a series of six videos, we focus on how immersed students are in their learning, how the College provides a myriad of off-campus courses around the world and prepares its graduates to hit the ground running as they go on to graduate school and their careers. This is the centerpiece video....(more)


Franklin & Marshall

The Challenge: F&M was welcoming a new President, Dan Porterfield, and wanted to introduce him to those who would not have the opportunity to see him often if at all – primarily alumni and those who would not interact with him on a daily basis....(more)

Tribe Solution: Since President Porterfield was an engaging, outgoing person, it seemed obvious to follow him around campus in various situations, filming him in a more informal, documentary style in order to find out what was on his mind and in his heart. The F&M community needed to trust him to lead, and to trust him, the community needed to know him – not just as its President, but also as one of its own....(more)


Scripps College

The Challenge: This all-women’s College was about to launch its largest campaign in history. How to appeal not only to a very idiosyncratic alumnae body but also to parents and prospective donors beyond Scripps who are needed, given the small number of alumnae and with the College’s largest classes in the younger years with less giving potential....(more)

Tribe Solution: Working with Pentagram, the world’s largest independent design consultancy, we found that alumnae feel an intense ownership of their College and all its traditions. There is a “Scripps way”, yet Scripps women disagree about what that way is. These findings needed to inform the entire creative approach. Tribe and Pentagram mutually developed a scripted video with multiple alumnae direct to the camera that is no-nonsense and forward-looking. The theme? “We Want More”...(more)


Washington and Lee

The Challenge: “Remote”, “conservative”, “southern”, “lacking diversity”. That’s the impression many high schoolers have of W&L. Outdated reputations linger. How to show what the University is today?...(more)

Tribe Solution: 10 videos addressing a myriad of pertinent topics. The videos were scattered throughout W&L’s web site, on social media, and sent to prospects and secondary school counselors alike. Having done two campaign films for the University, we knew it well, and that’s the trick to getting strategic messaging right. This short video addresses W&L’s location, sense of place, and the advantages of being in and around Lexington, Virginia....(more)


Montefiore – The Taubs’ Story

The Challenge: As a compliment to the longer film played at the gala event, the hospital asked for short patient stories that could play on their website and social media channels. We had just about a minute to highlight their dedication and commitment to care, as well as the life changing benefits of orthopedic surgery for patients....(more)

Tribe Solution: Barbara and Joel Taub had a story of the deep respect and an emotional bond they formed with Doctor Corbelli through the course of multiple hip surgeries. Their love for each other and for life made their tale a pleasure to film....(more)




To find out more or receive updates, email us at hello@tribepictures.com, or give Vern a call at (973) 635-2660