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Stanley Black & Decker


Stanley Black & Decker Challenge:

Bring this global, diversified industrial enterprise to life in their first year post-merger.

Tribe Solution:

Tribe integrated strategic, video storytelling as an essential, purposeful component of the online Annual Review. We found and told authentic, human and compelling business narratives to connect with employees, the public and even the most cynical investors.



Creative Director: Vern Oakley
Producer: Negrita Productions
Directors: Vern Oakley, Sebastian Cardemil
Writer: Chris Boebel
DP: Daniel Andrade
Editor: Ray Quaranto


2011- Gold Award- Aurora Awards

More Corporate Videos from Tribe:

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