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Stanley Black & Decker


Stanley Black & Decker Challenge:

Illustrate the global, yet everyday impact of Stanley Black & Decker across its full industrial portfolio.

Tribe Solution:

Humanizing the impact of SB&D’s industrial tools, hardware and services was the trick. Tribe created this emotional connection through a concept, script and film that shows how the rhythms of everyday lives are enriched by the brand. The expanse is global. The vibe is deeply personal.



Creative Director: Vern Oakley
Executive Producer: Vern Oakley, Barbara Hennessy
Production Team: Felicia Jamieson, Christopher Holt
DP/ Director: Michael Spindler
Additional Directors: Vern Oakley, Sebastian Cardemil
Writers: Chris Boebel, Betsy Petropoulos, David Kane, Vern Oakley
Editor: Ray Quaranto
Casting: Judy Keller
Music: Future Perfect


2012- Platinum Best of Show – Aurora Awards
2012- Award of Excellence- Communicator Awards
2012- Gold Award- Creativity International Awards
2012- Silver Medal- Questar Awards
2012- Bronze Medal- Telly Awards
2012- Silver Screen Award- US International Film & Video Festival
2013- Golden Eagle- CINE Awards

More Corporate Videos from Tribe:

To see more films or schedule a private screening please

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