Corporate Video Strategy In A New Era

November 21st, 2019 Vern Oakley

Rapidly changing technology shifts expectations of how we’re all communicated to. In a sense, we’re all millennials. I spoke with David Brancaccio of American Public Media’s Marketplace Morning Report about this concept about this concept and how it impacts everything from recruitment video ideas to what makes the most effective corporate brand videos. Do you […]

The Best CEO Videos Cut Through The Digital Noise

September 30th, 2019 Vern Oakley

There’s so much noise. How do you cut through? How do you get your big ideas heard and then adopted? In this edition of Tribe’s Leadership in Focus Video Series, Tribe’s CEO and creative director, Vern Oakley, was interviewed by David Brancaccio of American Public Media’s Marketplace Morning Report about leading in a digital society. Politicians have […]

Leadership in Focus: Make Your CEO Comfortable Creating A Video Message

September 26th, 2019 Vern Oakley

 Being on camera can be nerve-racking. Your ability to relax into the moment determines how well your humanity shines through. The Sacred Space acts as insulation. As film directors, we’ve learned that the one-on-one relationship with a leader is crucial, as the best CEO videos are made when an executive feels comfortable. → The Leadership in […]

Leadership in Focus: The Best CEO Videos Understand Their Audience

September 23rd, 2019 Vern Oakley

 Where do you start with your communication platform? What’s the first step toward connecting? As a creative director the first crucial step in the creative brief is always recon on the tribe. → The Leadership in Focus Video Series covers multiple topics from the interviews. Be sure to view the rest of the series. Transcript […]

Leadership in Focus: Three Ways to Film a Leader

December 20th, 2016 Vern Oakley

 In this edition of Tribe’s Leadership in Focus Video Series, I was interviewed by David Brancaccio of American Public Media’s Marketplace Morning Report about three ways to film a leader. You’ll learn a few straightforward methods that help a reluctant leader feel more comfortable and assured when the red light goes on. → The Leadership in Focus Video […]

Leadership in Focus: Teleprompter Advice

November 15th, 2016 Vern Oakley

I wonder if the teleprompter had anything to do with the outcome of the election? I know from experience that putting leaders in front of a teleprompter can sometimes help and sometimes hinder in getting the message across. It’s a difficult thing to make it appear natural, but practice makes perfect. → The Leadership in Focus […]

Leadership in Focus: Removing the Mask

June 15th, 2016 Vern Oakley

In Tribe’s new Leadership in Focus Video Series, Tribe’s CEO and Creative Director, Vern Oakley, was interviewed by David Brancaccio of American Public Media’s Marketplace Morning Report about being authentic on camera. Authenticity on camera is a journey; it takes practice and skill and work. Actors work at putting on the mask–appearing to be something they’re not–but as leaders […]