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University of Vermont

“What’s it like here?”

Univeristy of Vermont Challenge:

Distill what campus life and the city of Burlington are like to prospective students.

Tribe Solution:

Tribe worked with a local musician using his song ‘The Light Inside’ to personify the spirit of UVM and connect the viewer emotionally with UVM. One of three videos for UVM – the other two about Professors and Alumni Outcomes. The series is a balance of heart and mind. This particular video went viral, earning well over 25,000 hits on YouTube.



Creative Director: Vern Oakley
Executive Producer: Jon Huberth, Barbara Hennessy
Producer: Alvaro Donado
Director: Sebastian Cardemil
DP: Eric Westpheling
Editor: Ray Quaranto
Music: Josh Panda


More Education Videos from Tribe: